Wednesday, April 27, 2005

"Just Fluff, No Stuff" (or something like that...)

This weekend is the "No Fluff, Just Stuff" conference in Minneapolis. Despite the overly cynical title to this entry (that's just my outlook on life, sorry...), I'm actually looking forward to the event. I went to one either last year or the year before and had a great time. A bunch of my co-workers went to the version in Milwuakee earlier this year and came back with some good information on what to attend (and what to avoid), so I'm hoping to have a particularly enjoyable weekend.

Back to cynicism for a moment. What's up with the "IN THE SPOTLIGHT" block at the bottom right-hand corner of the NFJS home-page? Today it has the Ron Popeil-esq teaser:
What if you never had to write a user interface again? What if you could simply expose your business objects directly to the end user? How would this affect your productivity? Is this even possible?
Following the link takes you to a page totally devoid of any real content (containing just a short blurb about Dave Thomas: "is recognized internationally as an expert who develops high-quality software--accurate and highly flexible systems."). WTF? Not much "stuff" there...

I guess this won't make the NFJS "IN BLOGS" section of the Reviews page...

Cheers,

Geoff S.

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